How Nonviolent Social Protest Influences Public Opinion

• To understand protest’s impact on public opinion, it is important to take into account each of the elements the public considers when evaluating a protest.  These elements comprise the context of social protest. 

• Each element contributes to the meanings people extract from public protest.  They are summarized here as the “5-M Model”.  Each element adds its own psychological dynamics.

5M Model for Understanding Protest’s Impact on Public Opinion